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Rolling Out the Products at 32Red

After successful financial reports for the 2007 fiscal year, the 32Red online casinos gambling group has announced several new products and services that will take effect in the coming year. 32Red has developed and run a successful sportsbetting company that was sold in December to Stan James – but that doesn’t mean that 32Red isn’t rolling out a whole new set of products that will expand the online casinos gambling group into other sectors of the industry. In fact, along with some initial financial results, 32Red announced a few of the company’s upcoming product and service releases.

Part of the company’s strategy is to further expand the 32Red brand into the European market, this includes France in particular. France is a new target for many online casinos companies because the country has only recently opened up the internet gambling market to foreign companies – this means that 32Red is able to enter into the industry on the ground floor with all of the other internet gaming and betting companies offering gambling choices for the French market.

The CEO at 32Red, Ed Ware commented on where the online casinos group is headed after the deal with Stan James late last year. He notes, "Following the sale of Betdirect in October 2007, the Group returns immediately to a cash generative position. Management focus is now 100 percent on the core successful 32Red brand. The launch of new products and new language services herald the start of 32Red's next phase of growth”

In addition to the planned France online casino, 32Red has also announced that it plans to use targeted white label gambling sites as a way to really penetrate niche markets within the larger (and more competitive European gambling industry). 32Red will now offer services for the expanding internet bingo industry as well has as the exponentially expanding mobile online casino gambling industry.