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A New Kind of Advertising

If you’re hailing a taxi in the UK, be prepared for exposure to the 888.com online casinos gambling site thanks to a new 888.com campaign that goes well beyond simply advertising to the masses. One the UK opened up avenues for online gambling advertisements, the internet gambling sites had room to get creative – and with the competition advertising just as fiercely as your site – the ads had better be great. That’s where 888.com takes an interesting twist with its new taxi campaign. 888.com will not only feature advertisements on the side of taxis, but some of the drivers will also act as ambassadors for the site and encourage players to signup and give the site a try.

The drivers are actually moderately trained for this position; not all of the taxi drivers with online casinos advertising logos on the side will have coupons and conversation points to hit on during their taxi drives. The Taxi promotions company has identified 375 taxis that will run the 888.com online casinos logo on the site. Out of those 375 taxis though, only ten of the drivers are encouraged to engage the taxi passengers in dialogue about internet gambling and 888.com specifically.

There isn’t any specific script that the drivers have to memorize to be a part of the online casinos advertising promotion, instead “the driver can choose what he wants to point out,” comments the Managing Director at Taxi Promotions UK, Asher Moses. The drivers will be considered ambassadors for 888.com and will have coupons for the site that they can hand out during each taxi ride. This form of in-person advertising could encompass as many as 300 taxi drivers by the end of the year if the promotion turns out well.