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Aggressive Strategies from CryptoLogic

A new year, a new CEO, and a new outlook for the world’s most popular online casinos software development company. CryptoLogic provides some of the graphically and technologically advanced internet gambling games – that combined with exclusive brand licenses and the company certainly has a corner on the industry. Combine that brand dominance with the company’s new expansion strategy and CryptoLogic is sure to see significant growth in the coming months. New CEO of the online casinos software development company, Brian Hadfield, commented that the company is going in a new direction in 2008 and the coming years with a much more prominent focus on expanding the company through acquisitions.

Hadfield took over the position as CEO just last month as the previous CEO chose to step down from the position for family reasons. The online casinos gambling company has previously relied on a number of established licensees to keep the gaming software and product out to the consumers – and that was enough. But with emerging and expanding gambling markets in Europe and the Asian-Pacific region in particular, the company’s scope of the company’s 2008 were much more global in their scope.

As for why the online casinos company has chosen to alter the company’s main strategy at this point, Hadfield observed: "Two years ago we had a strategy of fewer large licensees and we were less aggressive. Now it's a very different market…a very different world…as the focus is not on the US but more on Europe and Asia and therefore we have adopted a more aggressive outlook and strategy.”

In addition to the Casino.co.uk online casino advertising and education related site that CryptoLogic acquired last year, Hadfield additionally noted that the company has three other strategic acquisitions already lined up. Just last week the company announced new interests and deals within the Asian gambling industry with the Mahjong Time internet gaming company – from there only time will tell how far the company’s influence spreads.