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Vetoing Power Again

The Advertising Standards Authority in the UK just announced that the PKR online casino poker gambling group will have to stop a current television campaign that unduly glamorizes the internet poker industry and gives players a false sense of appropriate gambling habits. PKR is the leading poker gambling company in the UK that offers online casino poker gamblers exclusive access to 3D poker games in a competitive environment equivalent to some of the top poker gambling sites in the world. PKR’s latest advertisement though did not make the cut in the UK market and the ASA has vetoed all of the supplemental information and arguments provided on behalf of the commercial advertisement.

The commercial advertisement in question uses a slew of poker terminology spoken by a suave looking online casino poker player who nonchalantly waxes poetic on the highs and lows of the internet poker gambling industry. The commercial begins with a voiceover and the ASA notes that the voiceover speech glamorizes the game – playing down the very real risks that are inherent in the game of online casino poker gambling – making it look essentially “cool” to bet big and loose big.

And while the ASA did acknowledge that the voiceover included references to losing at the online casino poker tables the end decision rested on the fact that the commercial advertisement in its entirety promoted unhealthy gambling habits that the ASA is not looking to promote within the UK gambling industry. PKR.com will have no choice but to comply with the edict and pull the advertisement from continued use.