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Swedish Language Online Casino Launching: 2

With Betsson having paved the way, the new Mr. Green online casino gambling site should find a fast niche within the market. Svenske Spel has dominated the land and internet gambling industry for years and Swedish gamblers are readily open to new options and variations. Mr. Green was developed by two of the three founding members of Betsson, Fredrik Sidfalk and Henrik Bergquist. In addition to adding a new online casino gambling choice to the Swedish market, Mr. Green is allowing the software development company powering the site, NYX Interactive to really branch into new territory and offer new types of internet gambling.

NYX Interactive is a Swedish based software provider that currently offers a very successful internet bingo gambling platform that is gaining popularity in Sweden. The new online casino gambling site though will require the company to develop a full suite of chance based games – a welcomed departure from what the company has previously focused on. As NYX develops this new suite of chance based casino games the company is really looking to use this as a launching point into the larger internet gambling industry.

The Mr.Green site will be offered only in Swedish and wholly targeted at the Swedish online casino gambling market. The site is planned to offer Swedish gamblers a streamlined take on the modern internet casino offering – listed among the influences is the iPhone. Apple has really shaped the technology of the future with its streamlined navigation – that is the plan for Mr. Green as well.

The site has already launched and offers a growing selection of online casino games.