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ASA Hasn't Remarked

The Advertising Standards Agency in the UK certainly upholds its end of the bargain when one looks at the UK advertising industry as it pertains to the online casinos and internet gambling companies. The ASA is responsible for overseeing all of the advertisements and ad campaigns that are released from gambling companies into the UK marketplace. Questionable ads are then reviewed by the ASA and the Association uses set criteria to determine if the advertisement complies with the regulations concerning online casino gambling.

The fact of the matter is that it’s just not as easy as you’d think to determine if the advertisements will pass through the critical eye of the ASA and the online gambling industry has reacted quite strongly in regards to some online casino gambling ads that were banned and found inappropriate by the ASA. Even highly respected online casino and gambling companies have released “inappropriate” ads – the last of which was released by Wink Bingo. Wink’s ad allegedly promoted unhealthy online casino gambling habits.

Wink Bingo pulled the television commercial advertisement when the ASA released its official ruling on the advertisement but the company was none to happy about the ruling. Competition is fierce in the online casino bingo gambling market and Wink Bingo has rebounded from the situation with a new set of advertisements that depict a kitten in humorous situations – the ASA has made no protestations on this latest ad campaign. For those interested the banned ad can still be found on the Wink Bingo gambling site.