Playtech Just Reeling Them In
Playtech has really begun to dominate the Italian betting industry with the
announcement of its fourth licensing agreement with an Italian based internet
betting company. Playtech offers online casino gambling software for the
international e-gambling and betting industry. As the Italian online betting
market opens to international competition Playtech has become a top choice for
the betting companies starting new sites and establishing a new brand identity.
The fourth licensee for the Playtech betting platform is Cogetech S.p.A – the
company operates within the land gambling industry and has secured a license
with the Italian authorities to also offer services within the internet betting
and gambling industry.
The Italian online casino gambling market is as-yet not established – but the
government has licensed several prominent companies to begin operating in the
betting market. Online betting is a very popular pastime in Italy and the
company boasts a large network of land betting shops all over the country. The
move into the online casino betting market has been much anticipated by internet
gambling companies that operate throughout Europe and Playtech has been
extremely lucky to secure four exclusive licensing deals for this growing
market.
Other online casinos and software development companies are also vying for a
piece of the Italian betting and gambling market and there is every anticipation
that the other big software developers will seek licensing deals with new
Italian betting companies as well as companies that plan to operate internet
casinos in the coming months. Cogetech operates a “white label” business that
will now rely on the Playtech sportsbetting platform for future and future
expansions. |