Online Casino Rebuilds
PartyGaming has is joining the horde of online casino gambling companies and
software providers that have announced stellar first half-year results for 2008.
Although some gambling sites predicted that the first two quarters of the year
were a bit shaky due to competing forms of gambling (the Euro 2008 Championship)
the companies have instead shown high revenues almost across the board.
PartyGaming has spent the past two years recouping from its fast withdrawal from
the U.S. online casino gambling market – a move that slashed profits drastically
and has forced the company to expend huge efforts rebuilding and organically
growing in new internet casino markets.
PartyGaming’s H1 results indicated that all divisions of the company showed an
increase in revenues from the same period in 2007. Online casino revenues were
the most impressive part of the report showing a huge 38 percent increase and
coming in right at $89.9 million. Overall revenues for the company also rose to
$254.8 million, accounting for a 17 percent rise over the same period the year
before.
Part of the increases at all of the online casinos comes from the fact that
internet gamblers are signing up for the sites in higher numbers and continuing
to gamble at the sites as well. Retaining online gamblers is a high priority for
most casinos and most of the companies really invested money in new player
loyalty programs as well as frequent and special promotions.
Notably, PartyGaming has achieved these fantastic revenues without accepting
players from the U.S. market. Some of the company’s competitors continue to
operate in the U.S. market but PartyGaming chose to follow the current U.S. laws
banning foreign internet casinos from accepting U.S. players. |