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Rebranding an Internet Gambling Site: 1

PartyGaming has been put in a very interesting position in the past year because of the company’s withdrawal from the U.S. online casino gambling market and subsequent efforts to increase its share within the European internet gambling markets. PartyGaming announced that the company has already begun to implement a new marketing strategy that will address the discrepancy in gambling revenues that the company is lacking without revenue from the U.S. market. The new marketing efforts will specifically deal with the rebranding the already prominent Party Poker brand as well as stepping up loyalty programs and rewards offered to the site’s loyal and high-stakes online casino poker players and offering white labeling services on the poker gambling platform.

The CEO at PartyGaming, Jim Ryan, coupled the announcement of the new marketing strategies with the release of the company’s very positive H1 revenue report. PartyGaming fared very well in the past six months and all of the individual divisions within the company announced an increase in gambling revenues. This was right in line with industry expectations even taking into account the fact that PartyGaming is still involved in negotiations with the U.S. government.

Notably the company’s online casino brand performed outstandingly and saw a nearly 40 percent increase in gambling revenues over the same period last year. Party Poker continued to increase H1 revenues as well and brought in half of the company’s total gaming revenues. This is right on par for industry expectations of how the company would perform this half-year considering nearly all of the major online casino and poker gambling brands have seen huge surges in gambling revenues.