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Intervening for Propriety

The UK’s Advertising Standards Authority has struck again this week, and this time it affects one of the giants in the online casino gambling industry – PokerStars. PokerStars is the topped ranked internet poker gambling site in the world; the company boasts extremely high daily and simultaneous gambling rates. And as the fall season kicks off PokerStars will have to pull a poster advertisement that featured land and online casino poker gambling ace Daniel Negreanu. Negreanu’s advertisement allegedly contained some taboo implications that the ASA has determined inappropriate for a gambling ad.

PokerStars has fought the judgment from the ASA to no avail – the ASA contends that the phrase used on the poster implies that online casino poker gambling can improve a person’s self-image. The wording on the bottom of the poster quotes Negreanu as saying “Poker is a sport of courage, conviction and confidence.” The ad shows Negreanu in hockey gear and with a hockey stick – not at the poker tables. This is a delineating fact according to PokerStars. The company argues that the wording in no way implies or suggests that an interested gambler could find those attributes at the online casinos, but instead implies that those that succeed already have those characteristics.

The ASA apparently doesn’t see the ad in the same light and stood by the decision that it defied some of the advertising clauses in place in the UK. PokerStars must pull the use of the ad from the public and cease further use of the poker advertisement.