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Marketing Ploys are Successful

Internet gambling in the United States is still in a very precarious situation – the US legislation is in place to block offshore online casinos from accessing US players, but the enforcement regulations for the UIGEA (which would give the act the power to enforce the legislation) have been delayed for nearly two years now with no implementation in sight. But at the same time, some of the land gambling companies are looking for creative ways to not only draw in interest to their land casinos, but to also lay a foundation for online casino gambling should the US government chose to open the market to licensed and regulated gambling companies.

The Foxwoods tribe has really pioneered online marketing techniques as a way to draw in business to the land casino. Foxwoods Casino offers internet gamers the opportunity to play free slot machines and other casino games while earning credits that are then redeemable at the land casino. The Pauma tribe in California has begun to implement a very similar online marketing campaign. The sites offer quality casino-style games for free-play on the internet and offer incentives to not only keep the players gaming on the site, but then to take that enthusiasm to the land casino.

The marketing ploy has proven very effective for Foxwoods in the past and although the Pauma tribe has encountered some legality problems, the promotion is proving equally as successful. The second purpose that the internet gaming sites serve is the fact that these tribes are building a base of loyal online gamers that will likely follow the company through into the online casino gambling industry should it become legal in the coming months and years.