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Online Casino Brand Looking to UK

Bodog Entertainment is a an online casino gambling group that is closely associated with the US gambling market because of intense publicity that has plagued the company over the past two years. Bodog has had a nasty patent dispute with First Technologies that made headlines around the world and the feisty founder and former CEO of the company, Calvin Ayre provided lively commentary on all of Bodog’s disputes through his blog. In recent months through Bodog has shed the flashy image that Ayre built and has instead shunned some of the media attention that has alluded to the fact that Bodog could be facing some serious financial issues and run-ins with the US government. As the US online casino gambling market slowly becomes inhospitable for foreign gambling companies new reports indicate that Bodog is really looking to compete within the UK gambling market.

Bodog has stood for the past two years as one of the only companies that had a strong foothold in the US internet gambling industry despite the US bans of transactions with offshore online casinos. The government however seems to have found a way to cripple Bodog’s access to US gamblers for the time being which means that increasing the company’s brand in the European market will become a key to the company’s long term survival in the market.

And while some would assume that the recent altercations with US officials would humble the company, Ayre was back on the scene for the time being to justify the company’s participation in the US and to reassure the online casino gambling industry that Bodog does not operate out of the US and is therefore largely unaffected by prosecution in the US. The company is apparently eying the UK market and has applied for a UK license – a move that some take as an indication that the company’s US market base may fail in the coming months.