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The Australian internet sportsbetting market is now allowed to advertise freely in New South Wales now that the courts have officially ruled that foreign online casino sportsbetting sites have the right to advertise in New South Wales in competition with the Australian betting sites. The New South Wales government previously attempted to block foreign online casinos and betting companies from the market, but the Betfair gambling group took the case to the courts and aggressively pursued a fair resolution. The result will arguably mean that advertising and promotional activities are now fair game for any sportsbetting company.

The international online casino gambling industry has found several similar cases all over the world as state governments attempt to protect the domestic companies from foreign competition. This attitude though is also in direct opposition to trade agreements and the Australian territories have begun embrace a more competitive online betting market over the past several years. New South Wales was one territory that remained largely closed to outside competition in terms of internet casinos and sportsbetting sites – that has officially changed however.

The Betfair case found resolution in the courts in March of this year but it has taken several months before the New South Wales regulatory agency actually began enforcing the new court rulings. To that end, online casino sportsbook operators in New South Wales were contacted by the Office of Liquor, Racing, and Gaming with the notification that New South Wales would operate in compliance with the March High Court ruling.