Finding the Spanish Market
The European online casino gambling market is touted as one of the largest in
the world at this point, but that doesn’t mean that the markets are even close
to fully saturated – industry analysts predict that the European market will
continue to experience a boom into the next decade – lasting three to five more
years before leveling off. Part of the reason that the European market has
become a hub for online casino gambling activities is largely because many of
the individual EU member government have taken a more liberal approach to
internet gambling legislation in the past several years. Many nations see online
gambling as inevitable – there is scarcely a way to effectively block
transactions for a long period of time – so rather than fight the trend the
governments have begun to license and regulate various sectors of the industry.
The newest surging market in Europe stems from developments in regulations in
Spain. Although Spain still has regulations in place against forms of online
casino gambling, betting is a vast and growing market. Boylesspports.com is a
prominent Irish online bookmaker that has just announced that the company plans
to build a business within the Spanish gambling market. Boylessports’ expansion
strategy into more of mainland Europe and Spain includes Euro 3 million worth of
funding for the project as well as the a seasoned veteran to head the effort.
John Overett will lead the expansion effort to create new online casino betting
sites and products that are exclusively developed and targeted at new markets.
Overett was previously associated with the betting and gambling giant Bwin
Interactive but now has secured loyalties to Boylessport and will work to build
this company’s brand further into the European market. |