Creative New Online Casino Campaign in the Works
William Hill is a top bookie in the UK land betting industry and the company has
also seen some huge surges in its internet gambling interests. Will Hill started
with just an online betting business but has now taken the well respected Will
Hill brand and name recognition and boosted its online casino gambling site. The
company has really begun to embrace product diversification this year and has
really begun to push and market its online interests as well as its land betting
shops. The latest announcement from Will Hill has the company hiring a new
advertising agency to launch an innovative TV campaign.
The company that won the bid, BJL, is well known in the UK industry and has
worked with some of the top international brands and products in the world – not
all of them were in the online casino gambling industry but advertising is an
art that can apply to any company, product, or service. Some of BJL’s prominent
previous campaigns include advertising and PR work for Kelloggs, PlayStation,
Nissan, and several major UK specific brands.
BJL is an ideal company to take the Will Hill land and online casino gambling
group to new places – the company has an established creative team in place with
the added benefit of having recruited fresh and well respected talent to flesh
out the company’s team. As the fall sports season begins it is more important
than ever for the online casinos and land gambling venues to put their name out
there in advertisements and corner a share of the betting market during sports
season – and because fall is a traditionally lucrative season for internet
betting sites. |