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Neteller a Hot News Commodity: 2

The technology of the e-wallet payment processing system has been developed and honed through millions of transactions. In addition to riding on Neteller’s strong brand standing in the online casinos industry, the BORN group network already has built-in members ready to tryout the planned e-wallet services. The deal is such a huge step in the right direction for Neteller that the online casino industry media have been providing extensive coverage of Neteller’s three new partnerships in just as many months. BORN is a great alliance for the company because the agreement gives Neteller access and exposure to the Asian-Pacific region.

The specifics of the new partnership deal are very favorable for both companies. The agreement is for five years and both companies will jointly market the new e-wallet options. BORN’s more than one million members will exclusively use the Neteller Payment processing system for their transactions – the new e-wallet will be the standard payment method. The business side of the agreement will have Neteller doing what it does best – ensuring that that transactions and e-payment processes run smoothly. With all of the transactional logistics handled by Neteller BORN will work on not only marketing the e-wallet but on generally drawing in more business to the network of sports products and services.

In an added benefit, and perhaps what sealed the deal for the companies is the fact that Neteller secured a deal that will allow customers to use a prepaid MasterCard worldwide as a transaction method. This e-wallet service was developed for Neteller’s online casino gambling customers but will also be available in the new BORN Express e-wallet.