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Marketing on the internet just got a whole lot easier for online casino gambling companies in the UK – Google UK announced that it has lifted the restrictions on gambling companies advertising through the company. There is scarcely a need to define Google – the company is the world’s largest search engine and dominates the field in terms of online advertising and the such. Google in the United States still has the ban in place and there is little chance that it will lift anytime soon. The UK on the other hand has really liberalized its land and online casino gambling market over the past year and the new policies at Google reflect the UK government’s more liberal approach to gambling advertisements.

The ban on land and internet gambling ads has been in effect since the summer of 2007 and the company lifted the ban for licensed online casinos. The UK has some very strict advertising policies in place and basically only internet gambling companies on the UK’s “White List” have been able to participate in television, radio, and print advertisements. Bascially, Google will use the same list of UK licensed and White Listed online casino gambling sites to determine those companies able to use Google’s Adwords program.

Google has some very precise policies in place though related to the reinstatement of Google Adwords use by the online casinos – specifically, the gambling companies must not only be licensed to operate in the UK, but the advertisements must also only target UK gamblers – ie gamblers in England, Wales, and Scotland.