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Parlay Secures a Lucrative Licensee

The Italian online casino gambling industry is just starting to open in the past several months, and as the Italian gaming officials grant gaming and betting licenses to specific operators in the Italian market, the software development companies are all vying for a licensing deal with one of the Italian licensed companies. Parlay entertainment just announced that the company secured a licensing agreement with Microgame S.p.A to offer online casino games, bingo, and other products to the Italian market. Parlay Entertainment has a diversified gambling network already in place and the new deal within the Italian market will go a long way toward furthering the company’s interests in an international gaming network.

The Italian internet gambling industry is very tightly regulated and there are actually only a small number of companies that are even allowed access to this market and the licensees already in place are clearly a step ahead of any companies looking to enter the industry right now. Microgame is already established within the Italian sportsbetting and poker betting industries. As the Italian government begins to embrace online casino gambling though, new companies are able to partner into the market…particularly the software development companies.

Microgame will now offer a compilation of Parlay’s existing gaming products that have found increasing popularity throughout Europe. To start with, Microgame will offer Parlay’s signature online gaming product – an internet bingo platform. Then as the Italian market opens to online casinos and other forms of internet gambling, Microgame will implement more of the services.