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Avoid the Hefty Licensing Fee

The “white label” side of the online casino gambling industry is only becoming more lucrative as the industry expands and some of the “mom and pop” land gambling venues and betting companies are looking to bring their presence to the internet. White labeling services are quite popular throughout Europe and allow the smaller sites to still offer a high quality online casino gambling platform while avoiding the licensing issues, backend management and other details. Gamblers can expect to find some of the best software in the industry offered a tiny niche gambling sites because of white labeling services.

An example of expansion of the white labeling industry was quite visible about a year ago. Last summer, there were only 80 or so online casinos licensing the Microgaming internet gambling platform. Within a short amount of time however, this expensive gambling platform was available at online casino gambling sites all over Europe and the world – the trick lies within white labeling sites.

So what exactly is white labeling? White labeled sites are affiliated “offshoots” of a sort from the larger online casino gambling brand. The smaller sites and brands are able to use the Microgaming platform through the bigger company’s licensing deal. Sometimes though this means that the smaller sites will offer a more limited portfolio of games than the full suite of Microgaming games. But in the same turn, the smaller and niche online gambling sites are able to offer a more personalized experience tailored to specific markets and demographics.