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Where It's Heading

The handheld gaming industry is one of those very recent developments that has a murky future in the gambling industry. Handheld devices seemingly shore up some of the divide between the land and online casino gambling industries, but at the same time, the land gambling venues that to believe that their gamblers value the devices before more venues will sign contracts with Cantor Gaming.

Cantor is in a sticky position – the company’s technology is truly innovative and has the ability to change the ways that land gambling venues allow gamblers to interact with the product. But at the same time, US based land casinos are experiencing some of the highest losses in decades as a result of the failing US economy – this means that hawking a new product on the Vegas Strip may be a hard sell.

Fortunately though for Cantor, the company has a broad range of products and services in addition to the handheld gambling device. Cantor is a growing name in the online casino gambling industry. The company operates internet gambling companies for a number of other partner companies and also offers a range of products that service all of the varying sectors of the internet gambling industry: mobile, online, and land gambling.

Last week’s announcement that Cantor had secured a deal with Atronic is a huge bonus for the company. Atronic holds a license for the Nevada gaming market and Cantor’s affiliate with Atronic and development of handheld and online casino gambling content through a deal with Atronic is a positive step forward for the company. One of Cantor’s major long-term strategies involves integration of handheld gambling technology into the Nevada casinos – so the deal with Atronic paves the way.