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Choosing Brand Licensing

CryptoLogic has been fading from the spotlight in the recent months. The company is still arguably one of the top software development companies in the world, but over the past year CryptoLogic has focused the company on developing a new company strategy. That strategy seems to be paying off now that the company announced a new exclusive licensing arrangement with Party Gaming – one of the top internet gambling companies on the Web. Party Gaming successfully operates three major gambling brands – the company’s sites are among the top rated online casinos in the word. The new licensing agreement has CrytopLogic supplying Party Gaming with six of the company’s signature games.

Theme branding is one of the hottest new developments at online casinos all over the world. The software development companies are all now in competition to not only create a high quality gaming platform with innovative new games, but the companies that are destined to last the longest are the companies able to secure exclusive licensing agreements with some of the top grossing entertainment brands in the world. Many of the major studios and production companies have begun to license the brands and themes of blockbuster movies to major software development companies for use in the online casino gambling industry.

The new licensing deal between CryptoLogic and Party Gaming is a testament to the fact that CryptoLogic holds four major licensing branding deals. Party Gaming has chosen to license CryptoLogic’s six branded casino games, initially, for use at the company’s online gambling sites. The deal allows for Party Gaming to offer additional branded games in the future, as they are released.