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Ladbrokes Takes On Online Casinos Monopolies

The European online casinos gambling industry is the subject of much heated debate and extensive efforts on the part of the European Commission eliminate the half-dozen state-gambling monopolies. Some internet gambling and betting companies though are beginning to take matters into their own hands. Ladbrokes is one of the major land and online casinos betting and gambling option in the UK and other regions in Europe. And although Ladbrokes is a respected and established gambling company, the Swedish government continues to deny foreign online casino gambling company’s access to the Swedish gambling market. So, naturally, Ladbrokes has taken on the Svenske Spel gambling monopoly and challenged the company in Swedish advertisements.

The current heated dispute between Ladbrokes and Svenske Spel revolve around a specific advertisement that the Ladbrokes online casinos gambling company placed in Sweden. Ladbrokes’ ad featured the headline “Svenska Spel, Engelska Odds” – translated that means, “Swedish Games, English Odds.” Well that ad just didn’t sit right with the folks at the state run gambling monopoly, and now Svenske Spel is asserting that Ladbrokes online casinos gambling group is infringing on Svenske’s trademarked name.

Svenske Spel has now taken the issue a step further and threatened Ladbrokes with a lawsuit if the company continues to place the advertisement in Swedish publications. As far as the Ladbrokes online casinos gambling group is concerned though – game on! The CEO at Ladbrokes Scandinavia, Lasse Dilshmann, remarked, “A law suit is a dream prize for us and we like our odds.”

And it’s not personal according to Ladbrokes rather it’s a challenge to the current online casinos gambling monopoly politics in the country – not just against Svenske Spel, but against the notion that only the state monopoly can provide “secure and responsible” gambling.