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Strategic partnerships are the name of the game at 888.com, and the company is forming new partnerships at a remarkably fast rate. The 888.com online casinos gambling group is leading the new movement toward integrated gambling platforms that offer players games from multiple software providers rather than the traditional licensees where sites license one exclusive gambling platform. 888’s new gambling technology means that the company’s online casinos and white labeling partners are able to offer select games from all of the industry leading software developers.

888’s 2008 strategy includes forming multiple partnerships with other software developers over the next year, and by the looks of things this month, the company is well on its way to forming numerous successful partnerships. A recently announced partnership with Electracade online casino software development company marks the third partnership for 888 just this month. As 888 continues to fine-tune the gaming integration platform, the company is looking to continually expand the range of games that will be available on the new 888.com online casinos gambling platform.

The CEO at the 888 online casinos gambling group, Gigi Levy, commented, “As part of the continued execution of our strategy to select 'best-of-breed' partners to provide us with additional games I am delighted that this agreement enables us to access Electracade's soft and instant games portfolio, which is complementary to our existing internally developed gaming portfolio.” Electracade will offer types of soft instant gaming products as well as a few more traditional games. 888.com also counts the popular CyrptoLogic software development company among this month’s new partners.