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Moving into the Land Industry

The major land casino gambling companies often move into the online casino gambling industry, but Poker Stars.com has just announced the opposite. Poker Stars is the largest and most successful of the online poker gambling companies in the global gambling community, and the company announced plans to open a Poker Stars land poker room in the fast-developing Macau gambling industry. The new poker room will bring Texas Hold’em style poker gambling into the already successful Macau land casinos, giving the gambling operators new ways to entertain gamblers while allowing the Asian gambling industry to learn Western-style poker.

The Asian Poker Tour was the first time that many Asian gamblers were introduced to a large-scale Texas Hold’em style poker tournament. As many online casinos seek to cultivate the emerging Asian-Pacific internet gambling market, Poker Stars found this unique opportunity to introduce land poker gambling into the region. The President of the Asia Pacific Poker Tour, Jeffrey Haas, noted the anticipated effect of this new land poker room, “After the success of the PokerStars.net Asia Pacific Poker Tour last November, a tremendous poker boom has resulted in Hong Kong and Macau – but it's just starting.”

Poker Stars’ move from the online casinos industry into land poker signals a new tactic for companies looking for a foothold in the lucrative Asian gambling industry. Although online poker is still a ways off for this region because of restrictive legislation in many Asian countries, land poker is the most effective way for poker gambling companies to cultivate and grow the burgeoning Poker gambling industry.

The online poker site’s land poker room will reside in the Grand Waldo Casino in Macau. The General Manager of the casino, Gary Woollard, commented on the anticipated effect on the Macau gambling industry, “The arrival of poker as a gaming option in Macau's casinos will encourage more people to come and enjoy all Macau has to offer.” The poker room will feature all of the quality and tournament guarantees of its online counter part – a full tourney schedule and cash games.