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Giga Media Integrating Brands

Between the success of the online casinos gambling industry and internet poker, the relatively new site, Everest Poker has turned in a great first quarter of the year. The parent company for Everest Poker, GigaMedia, has announced that all of the company’s products are performing well. Going forward from here though, with the Everest Poker brand gaining notability and profitability, Giga has plans to use the success of one brand to boost other products and services offered through the company and involving the online casinos gambling industry.

GigaMedia is based out of Taiwan and just recently released the company’s reports for Q1 – cross branding and integration are key to the success of many of GigaMedia’s products. The Everest Poker brand is currently a sponsor for the World Series of Poker in Las Vegas this summer. The sponsorship will go a long way toward promoting the online casinos poker site and bringing in more players…particularly if any of the Everest Poker sponsored players turn in impressive performances at the main event.

Beyond the WSOP though, Everest Poker showed an 11 percent increase in revenues which brought the specific online casinos poker revenues to $29.7 million. That is just the poker gambling sector of GigaMedia though, the company’s gaming software actually turned out impressive most impressive first quarter results. The company’s online gaming software revenue came in at $38.3 million – that is a giant increase in revenue, 46 percent.

Cross marketing is the way that the GigaMedia online casinos gambling group is able to maintain the impressive quarterly profits. The internet poker gambling industry can fluctuate seasonally as can internet casino gambling, but by diversifying interests and cross-marketing products, Giga Media is able to constantly produce impressive quarterly results that do not show the slump that is so often found in companies that operate within one sector of the internet gambling industry.