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A Pre-Installed Coup

If mobile gambling is the next booming sector of the online casinos industry, then Probability is on the right track with its latest exclusive deal with the “3” mobile network in the United Kingdom. Probability is one of the top leading mobile gambling software providers for the European mobile gambling industry. The new deal with “3” is an exclusive multiyear deal which involves the mobile network pre-installing the link to Probability powered online casinos gambling sites on more than half of the mobile phones sold on the “3” network.

Probability already has a large share of the European mobile online casinos market, and the new deal will undoubtedly give the company an edge over some of the other major mobile software developers such as Spin3, and others. The CEO at Probability, Charles Cohen, recognizes the enormity of this latest deal and comments, “This is a tremendous deal for Probability. Two million handsets represents approximately half of 3's UK current customer base.”

Probability offers an entire sweet of online casino games developed and tailored to specifically meet the needs of the mobile gaming industry – smaller screens mean an increased need for player usability considerations. Cohen continues to elaborate on what the link will provide. He remarks, “The pre-installed link to Ladyluck’s on these devices gives us an excellent and exclusive opportunity to convert large numbers of new customers from a feature built into their phones." That is the “coup” part of the entire deal. Probability is the only mobile gaming developer with a permanent link installed into the “3” network phones – the players will always have immediate access to the Probability powered online casinos.

The deal is also advantageous for the “3” network which will benefit from the increased prestige of Probability after securing several exclusive licensing deals in the past several months.