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CBS Second Look at Facebook Betting

As March Madness in the United States continues Americans all over the country are involved in a variety of betting pools – some through online casinos, and other taking part in office and neighborhood pools. But the Facebook social networking site is undergoing an investigation through the FBI to determine if the site’s March Madness betting pools are merely for play or if they involve real-money gambling.

And even though Facebook is undergoing an investigation, it certainly isn’t the only company that considered integrating the social networking site with sports betting – not knowing that a link would form to online casino gambling activities. CBSSports.com announced a linked promotion with Facebook so that Facebook members could more easily access manage sports information.

Facebook is unique as a social networking site because it allows people to create third-party applications that can then be installed into Facebook profiles. CBS launched a program that was designed to encourage sports enthusiast to follow March Madness sports activities through their Facebook profile. The CBSSports.com Tournament Brackets application was launched last month and allows players to integrate large amounts of online sports information without accessing multiple sites.

But the link to online casinos gambling was never part of the application’s design according to the Senior Vice President of CBS, Leslie Anne Wade. Wade noted that the online gambling link and betting problems "are new issues that are going to require new thought processes and new answers.”

And while CBS may alter the company’s Facebook application in light of the FBI investigation, there is little doubt that March Madness betting will continue, either online or at the office.