Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling --- Casino News

Truth in Advertising

The UK’s Advertising Standards Authority (ASA) is investigating Netplay TV for recent claims that the interactive television online casino gambling company is falsely advertising its latest promotion. The UK gambling industry is quite liberal at this point thanks to the 2005 Gambling Act which came into effect nearly a year ago (September 2007). And while many online casinos have effectively navigated around the new advertising and gambling regulations, other companies continue to walk the thin line of legality. That is where Netplay is running into problems. The promotional free scratch card games are allegedly breaking the regulations of the ASA, and some are even concerned that the promotion is not in alliance with the Gambling Act regulations.

The free scratch card promotion is designed to give players the chance to win a variety of cash and actual prizes through the scratch-off game – all the gamblers have to do is pay the 30 pence to mail out the scratch cards back to Netplay. Interested online casino gamblers can also pay for texting or phone rates if they prefer a faster turnaround to know what prizes they may have won.

The problem really comes down to the fact that online casinos have to deliver on every word and promise in their advertising campaigns and promotions – and the ASA questions why the players are paying 30p or more to find out the results of a “free” promotion. The UK media has already picked up on the issue and will follow the case throughout the coming weeks as the ASA launches an investigation – the most that could happen would involve a firm halt to the promotion, a scolding, and the possibility of a fine if it is found that the promotion contravened the 2005 Gambling Act.