Innovative New Themes
Cantor Gaming is pulling out all of the stops with the newest gaming software
currently in development. Thanks to an exclusive partnership licensing deal with
the Heavy Metal magazine – a magazine ripe with fantasy characters and themes,
Cantor Gaming will soon begin releasing a whole series of Heavy Metal themed
characters and games for the online casino gambling industry. Obtaining niche
and exclusive licensing deals are essential to maintaining a desirable online
casino gambling platform, and Cantor’s newest partnership with the magazine will
go a long way toward obtaining new platform licensees.
The proprietary online casino gambling products and games will be developed in
conjunction with Heavy Metal and Cantor has full rights to use the storylines
and characters from the comic book-type fantasy magazine. Not only are the games
and theme a totally new direction for the Cantor design team, but planned format
for the games are also very original for the online casinos industry as well.
The Marketing Director at Cantor, Manu Gambhir, elaborated on the benefits of
this latest licensing deal. He notes, “Heavy Metal has long been a cult classic
and our design teams immediately saw the ability to build innovative,
cutting-edge casino games based on the brand. The games will be edgy, highly
animated and deliver a completely new experience to our players.”
As for the Heavy Metal brand – the new online casino games in development will
only compliment the company’s existing brand and perhaps spread brand to a new
demographic and base of potential magazine readers. Additionally, although the
Heavy Metal brand is relatively niche, the release of a themed movie will
undoubtedly increase the worth of Heavy Metal brand – making the licensing
arrangement a great deal for Cantor Gaming. |