Sportech Moving into Online Casinos
The 888.com gambling group is really expanding right now and has become one of
the most active companies on the market – the company is rapidly adding new
partnership deals and new licensed software to the company’s integrated
marketing platform. As a key part of 888’s future marketing strategy the company
has formed alliances and deals with unique gaming products and software that is
currently in limited availability on the net or available at niche gaming sites.
Sportech is the latest company to ink a deal with the online casino gambling
group – which means that Sportech will gain widespread access 888’s huge
player-base.
888 runs a very synergized company – each division of the gambling group feeds
into the success of the other brands and the 888 corporate strategy involves
harnessing the best that the Web has to offer in terms of internet gambling and
then offer those products to gamblers in an easy-to-use format. The integration
platform is really revolutionizing the way that online casinos and gaming
companies are able to gain new brand recognition. For 888, the large platform of
licensed games are not only available at the 888 online casino sites, but some
of this new platform may even bleed into the company’s lucrative white label
division.
For Sportech, the company already offers a successful football pools business in
the UK, and the launch of the Sportech pool betting options on the 888 online
casino gambling site will bring the brand international recognition and an
international base of gamblers. The new agreement between the two companies,
Sportech and 888, will launch in September, and gamblers can anticipate a fully
functioning version of the popular pools business. |