Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling --- Casino News

Appealing to Sensibilities
 

Finding a niche market for special promotions is the surest way to success for many online casino gambling companies. And while all of the major betting sites are offering incentives for the 2008 Euro Football Championships going on right now in Europe, other sites are offering a promotion for everyone not betting on the Euro Championships. Gala Bingo has announced a promotion specifically targeted at female online casino bingo payers. The female gamblers have opportunities to win some decent cash at the Soccer Wives special promotion.

Gala Bingo is currently one of the few sites outright competing with the online casinos offering Euro Championship promotions. But the appeal to a niche market makes the move pure genius really. The marketing campaign for the promotion specifically advertises that ladies all over Europe and bide their time while their boys are watching football by entering special scratch card games.

The other great incentive about the Gala Bingo site is the social aspect – like many online casinos, Gala offers players signup incentives and extra bonuses for playing certain bingo games. The current “Soccer Wives” promotion involves a GBP 25 scratch card game with then an additional bonus for purchasing the card and betting at the bingo site. GambleCraft is betting that this latest promotion to the niche market of female European gamblers with some free time on their hands will go over spectacularly well.

Naturally though, online casino bingo gamblers interested in programs and bingo games other than the “Soccer Wives” promotion will also find weekly and daily bingo games appropriate for males and females regardless of their interest (or lack of interest) in sports gambling and betting.