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Online Casinos Offer Loyalty Rewards
 

There is nothing new about rewards programs at the online casinos – the trend in the industry means that even many of the smaller gambling sites will offer players some sort of loyalty incentive program. For Ladbrokes though, online casino gamblers should not be the only ones receiving loyalty points; the new OddsOn! Card offers Ladbrokes’ land bettors the chance to rack up points and receive prizes and incentive offers. The new rewards program is the first of its kind for a land betting company and Ladbrokes has noted that the program is proving a huge success with the company’s loyal bettors.

The Ladbrokes land and online casino gambling group really anticipates that the Odds!On! program will truly take off during the current football season. The Euro 2008 football events have already launched and Ladbrokes is taking advantage of the liberalized UK advertising industry to further increase the Ladbrokes gamblers benefiting from the loyalty program. The new Odds!On! adds will run throughout the European football games alongside of Ladbrokes’ other add – targeted specifically at bringing in new land and online casino gamblers to the company.

The advertising campaign for the Euro 2008 football weekend capitalizes on the faces of some of the hottest football stars in the UK. The television ads feature stars like Ian Wright and Lee Dixon among others. The bookmaker anticipates that the “TV advertising will ensure the take-up rate increases further" for the Odds!On! program notes Richard Ames, the UK Retail Managing Director. The loyalty card issued a whopping 150,00 cards on the first three days of the program – those numbers will only increase as the land and online gamblers bet of the Euro2008 football games.