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Guinness Recognizes Huge Advertisement
 

The newest advertising campaign is having the exact effect that the Betfair online casino betting company anticipated – people are taking notice. The European gambling and betting industry is completely focused on the last weekend of the 2008 European Football Championship playoffs, and Betfair provided airline passengers with a mega-sized reminder that the company accepts bets in Austria. The huge billboard though is not only the largest billboard in the world – even outside of the online casinos industry, but the advertisement is completely composed a various types of plants and shrubbery grown to spell out a message.

The living billboard might not be the very first of its kind, but it certainly is perhaps the best executed of any previous garden billboard attempts. With the Euro 2008 coming to a close, and the major bets will all take this weekend, the online casinos and betting companies are regularly looking for ways to entice new gamblers to the sites. The innovative advertising campaign created the huge garden advert at the Vienna Airport, and caught many airline passengers by surprise when looking out their windows to see a advertisement for online casino betting.

As for the exact specifications of the billboard advertisement, the plants were all shaped to spell out: “NO. 1 FOR FOOTBALL AND STILL GROWING!” As for the exact size, the billboard is 8.9 times larger than the actual stadium venue for the final event of the Euro 2008. It is equivalent to roughly 651 tennis courts. The Betfair online casino bookmakers have a large share of the European betting industry, and the intense media attention and recognition in the Guinness Book of Records as the world’s largest advertisement has certainly gone a long way toward bringing the company into the spotlight.