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There is really no fool-proof way to guarantee that a marketing and development strategy will bring in new players, but 888.com may have just found the golden ticket. Over the past several months the 888 gambling group has announced numerous gaming additions to the company’s unique integrated gaming platform. 888 now offers online casino players unprecedented choice when it comes to a variety of gaming platforms. Through new deals, 888.com has signed some of the hottest gaming platforms of the planed to the 888.com integrated platform, and players are already flocking to 888’s online casinos in anticipation of the new gaming choices.

The Senior Vice President and Head of Offering for the 888 online casino gambling group, Gabi Campos, commented on the company’s growth, "The number of new 888 customers from offerings launched in the last 12 months, such as Bingo and Sportsbook, is growing constantly. We are expanding our internal activities to build brand loyalty by the provision of best of breed games to complement our core offering.” 888 has seen a surge in newly registered gamblers at the site’s online casinos and white label sites. Current gamblers are also returning to the site in large numbers to check out all of the new choices.

At this point, the 888 integration platform has signed several prominent online casino software platforms, including: CryptoLogic, Rival, GTS, and the newest offering in from Dynamite Idea (a Boss Media subsidiary). 888 is licensed with these software development companies to offer its players a choice selection of some of the company’s more popular games. That way 888 online gamblers literally have access to all of the industry’s most popular games.