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A Click-Through Online Casino Alternative

The mobile gaming industry has seen huge surges in the past two years. Once the online casinos began offering gambling content specifically tailored to the mobile industry, the sector of the industry became a bona fide money-making industry in its own right. Companies like Spin3 have found a niche market of providing online casino games tailored for the small screens so that gamblers and gamers can entertain themselves while on the go. A new innovation for the mobile gaming industry comes from a joint venture between innerActive Smart Media and Buongiorno. These two companies are teaming up to launch free online mobile games for players – all supported by ad-revenue.

Although some of the mobile online casinos offer players free-money games, the push right now is toward full casino gaming choices on your mobile device. The new venture though puts click-through advertising in place as a way to fund the project and offer mobile gamers free games. innerActive Smart Media is an Israel-based company that specializes in ad-funded entertainment alternatives. Buongiorno on the other hand is specifically involved in the Italian mobile gambling industry. Italy is really just beginning to offer players betting and online casino gambling options, so free-money gaming is a step in the right direction for the company.

While some online casino gamblers may be put-off by the click-through and targeted advertisements, there is definitely a market for free mobile gaming choices, particularly if the games are well-developed. As for obtaining the ads, innerActive anticipates that the innovative mobile ad-supported gaming site will attract both the mobile service providers, as well as advertisement agencies, and companies looking for an innovative way to reach their target market.