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William Hill has truly mastered the land bookmaking industry – the company is one of the top betting companies in the UK and has numerous betting shops. Now though Will Hill is looking to conquer the new frontier – the online casino gambling industry. Will Hill is a top-ranked internet betting company with an interest really dominating the internet gambling medium altogether. Will Hill currently offers online casino, poker, and betting sites and services more than 450,000 internet gamblers. But the company is not a top four internet casino and betting site, and that’s the long-term goal.

Will Hill recently announced that the company’s new sportsbetting site will launch in the third quarter operating with on the Orbis sportsbetting software platform. Will Hill previously had a failed attempt to develop the sportsbetting platform in-house before abandoning the efforts and instead licensing Orbis gaming software. The company is taking a late start and will have a bit of a tough time displacing some of the top online casinos, but with a strong reputation in the UK, there is no doubting that the company will expand its base of registered internet gamblers.

The new CEO at Will Hill, Ralph Topping is really pressing the company’s aggressive move into the online casino sector of the global gaming industry. A strong internet presence will go a long way toward expanding the Will Hill brand throughout Europe and into new markets. Topping remarks, the “Internet is a priority for us, it allows us to become a significant player in Europe.” Topping then elaborated on the company’s future strategy.