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Aston Villa Chooses Charity

The UK football clubs and online casinos have come under close scrutiny over the past several months as the UK Gambling Commission sorts out current concerns over shirt-sponsorship deals. The majority of the UK football teams have used shirt-sponsorships with the major sportsbetting and online casino gambling sites as a way to bring in more funds to the team. But as the Gambling Commission considers banning the sponsorship deals with the casino gambling companies, some football teams are choosing to end the agreements themselves and instead look toward charitable organizations that will benefit from the international exposure.

Aston Villa and other football clubs have already moved into the charity arena – no longer recommitting to the previously lucrative deals with the online casinos and sportsbetting companies, Aston Villa will instead work with the Acorns Children’s Hospice. This is not the first time that a football club is moving away from association and ties to online casino gambling and that industry’s huge profits, instead clubs like Hammarby, Brondby, Barcelona, and Aston Villa are choosing the charity sponsorships.

The online casino gambling industry is certainly not pleased with the new trends. Shirt sponsorships were worth millions because the shirts were seen on television sets all over the world for an entire season. Aston Villa has just ended its two-year deal with the32Red online gambling site, and from here on out, Aston Villa plans to use the unique positioning of shirt sponsorship deals to benefit charitable organizations. Other charities benefiting from this new trend in charitable sponsorships include UNICEF.