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Skill Gaming for Online Casino Gamblers

Blue Square is perhaps the most lucrative sector of the Rank gambling groups land and internet offerings. Speculation has been rampant in the online casino gambling industry that Rank is on the verge of an acquisition deal, but so far the rumors and speculation are unfounded and the gambling group continues to develop its gambling products. The Blue Square subsidiary of Rank specifically operates within the internet sportsbetting industry, and in a strategic move to corner more of the online casino gambling industry, Blue Square has licensed GameAccount skill gaming software.

Internet gamblers are increasingly looking for integrated gaming experiences – a veritable one-stop-shopping destination for a unique collection of games that can’t be found at other online casinos. The new licensing deal for Blue Square allows the online casino sportsbetting site to offer both its traditional sportsbetting platform in addition to a suite of GameAccount skill games. Bettors will automatically have access to the new skill game offerings through their Blue Square betting accounts.

The company’s decision to diversify its gaming platform will undoubtedly strengthen the Blue Square brand within the online casino gambling industry. Angus Nisbet is the head of Gaming at Blue Square, he elaborates, “GameAccount's games broaden the demographic appeal of our online games offering and provide proven marketing opportunities in fast-growing markets within continental Europe.” The European market still has room for rapid growth over the next several years and the online casino gambling companies are jumping on the opportunity to lay a foundation within several sectors of the internet gambling industry.

Interestingly, Blue Square is not the first online sportsbetting company to diversify their betting platform with GameAccount software, three other major betting brands also offer the company’s innovative multi-table tournament skill games.