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Building a Proprietary Brand

NetPlayTV is making headlines again as the company announces a new Director of Television for the company and assertions that NetPlay is really focusing on developing a proprietary brand for the company. NetPlay is currently the top name for interactive television gambling. Through the Sky Network NetPlay is able to offer gamblers not only innovative content, but also the opportunity to play an interactive gambling game right from their own home. The UK online casino gambling market has surged over the past several years, and as that sector reaches saturation within the next few years, sub-sectors of the industry and niche products will undoubtedly flourish.

NetPlay offers unique alternatives to the online casinos – which is ironic since internet gambling is already marketed as an alternative to the land gambling venues. By gambling from their home television, NetPlay gamers have access to uniquely designed interactive gambling games. The new Director of Television, Micheal Leggo, has experience at the BBC and will bring his knowledge of the entertainment and gambling industry to really help NetPlay develop a strong brand identity over the next several years.

The current CEO at NetPlay, Martin Higginson, asserts that the company is brand focused at this point and less interested in building the company through white labeling or partnering with existing online casino brands. The new brand develop right now is centered on a new exclusively NetPlay interactive gaming channel – that the primary reason that Leggo was brought on board, to further develop the television channel project.