New Games for The Mirror
The Daily Mail has announced the launch of a new online casino lotto site
powered by the MyLotto24 group. The UK gambling market has really expanded and
grown in the past several years and the 2005 Gambling Act paved the way for a
boom in the industry. The Gambling Act really liberalized the UK market, and as
the market continues to grow smaller niche sites are launching into the market.
The Sunday Mirror and Daily Mirror announced its new online casino site – the
new site will specifically offer lotto and other internet-based games to the
readers of the two newspapers.
MyLotto24 is certainly not one of the major online casino software development
companies but rather caters to the niche market of smaller businesses merely
looking for a small selection of internet-based games to offer to the company’s
consumers. German Tipp24 and MyLotto24 are a part of the same gambling group
that was founded in 1999. And although the company is relatively small in
comparison to some of the major players in the online casino gambling industry,
according to company supplied information, the group operates in four countries
and offers internet games to more than 2 million individuals.
The Daily Mirror and Sunday Mirror (both a part of The Mirror, which is a UK
based media group) will both benefit from the newly planned online casino lotto
site – and noteworthy is the fact that MyLotto24’s signature product is a part
of the deal - the EuroMillions daily lotteries. The deal was newly announced and
there is no confirmed launch date for the site. |