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Expanding a Good Idea

Everest Poker announced last month that the company was the official sponsor of Germany’s Bar Poker League. But in the true fashion of a popular online casino gambling site Everest Poker is now planning affiliated events that launch off of the concept of a land based poker league with ties to the internet poker gambling industry. The current sponsorship involves the Everest Poker brand as the only main logo at all of the land poker events that are run through Germany’s Bar Poker League. The unique partnership though also gives the online poker company unique access to a prominent segment of the land poker gambling industry.

Everest Poker has made headlines since the beginning of the year because of the online casino poker gambling company’s explosive growth in the market. Although the European market has not yet reached saturation, the market has certainly reached the point where some of the smaller gambling brands are consolidated with or acquired by the “big guns” in the industry. Interestingly though, Everest Poker has succeeded in carving out a unique corner of the European online casino poker gambling market.

While the partnership with the Bar Poker League will certainly be a lucrative and beneficial sponsorship deal, the event also serves as a launching point for the brand into the land poker tournament industry. The CMO for Everest Poker, Jennifer Joyce, has announced that short term focus for the company is primarily on giving “each player an exclusive and personalized experience. We are planning to offer the thrill of live poker to the players by offering them a network of venues across the country.” And while the immediate benefits will certainly boost the online poker site’s visibility in the industry, long-term efforts stemming from the partnership include initial planning on a Pan European Championship or other major land poker tournament events.