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Gaining Mobile Revenues

The mobile gambling industry is looking better than ever to many European and UK online casino gambling companies. Established gambling brands can easily and quickly launch mobile gaming versions of their most popular products through some of the new technology and software out on the market. With the mobile gambling industry growing increasingly lucrative, online casinos servicing the UK and Spanish markets in particular are launching branded mobile gaming platforms. The UK based JackpotJoy.com online gambling site just announced this week that the site is using Rapid Mobile Media technology (RMM) to launch the Jackpot Joy mobile gaming site.

The online casino gambling industry is already a very lucrative sector of the larger gambling industry – global gaming revenues are have exponentially increased over the past several years. And though mobile gambling is a much newer venture, online casinos are predicting that this new medium will only continue to grow and expand in the coming years. The CEO at RMM, Jeremy Copp, elaborated on the potential within the new partnership between RMM and Jackpot Joy’s parent company, GameSys. He notes, “With Jackpotjoy.com's strong brand reputation and extensive user base and the mobile delivery capabilities provided by Rapid Mobile, we expect our relationship with Gamesys to demonstrate how significant revenues can be derived from mobile gaming.”

The new deal between the two companies is just one of many such deals in recent months. Although some in the online casino gambling industry were skeptical about the long-term success and growth of the mobile gambling industry, this sector has simply boomed within the UK market over the past year. Internet gambling sites with a strong foothold in the UK market are finding the transition easy and are also finding that many existing members at the sites have brand loyalty and will thus use their preferred online casino when looking for mobile gaming options as well.