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Bingo is Not Facing Extinction

The Advertising Standards Association (ASA) is on a roll lately in its efforts to protect the media from risky advertising on behalf of the land and online casino gambling industry. With authority over the UK, the ASA has placed a special focus on advertisements from the gambling industry considering the fact that the UK only recently liberalized is advertising standards for gambling companies. As the land and online casinos test out the limits, the ASA is in place to reign the companies back into the acceptable limits. The most recent case involves an ad from the online bingo sector that is now banned because of implications within the add that the land bingo sector is a dying sector of the industry.

Camelot Bingo recently launched an advertising campaign promoting the company’s online scratchcard product – but the ASA faults the company for depicting the land bingo halls as a dying industry and implying that bingo halls are shutting down. Camelot defended the add, noting that there is no clear indication that the bingo hall was shut-down, but rather that the building was not open at that time of day, and that online casino gambling products and scratchcards could be accessed anytime of day.

The ASA wasn’t buying Camelot’s rationale and ruled, that ads “images implied that bingo clubs in general were closing down and the industry was dying.” In essence, the “the ad was misleading and denigrated the bingo industry.” This is the final ruling on this advertisement and Camelot is banned from continuing to run the ad. Other recent ASA cases have involved the online casino gambling industry – Littlewoods’ Spiderman slots add was recently banned on account of the ad’s possible appeal to underage gamblers.