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Playtech's Explosive Growth

Playtech is a fast-growing online casino software development company that has really experienced some phenomenal growth in the past year. The company’s positive growth is largely due to an aggressive expansion strategy that has been successfully executed over the past year and more. Playtech is quickly moving up into the position of a tier one software gaming developer and already boasts an impressive list of licensed online casinos operating the Playtech gaming and poker gambling platforms. The current state of the internet gambling industry leaves the market wide open for continued growth for the software developers.

Playtech’s growth strategy has been so successful partly because of its varied nature and major efforts in several directions. Not only is the company able to keep major online casino licensees for several years thanks to multi-year contracts and the development of exclusive themed gaming content, but the company is also successfully branching into the Asian gaming industry; essentially laying the framework for when the Asian region begins to welcome the online casinos through legalization.

The third avenue of growth lies within Playtech’s exclusive deals and partnerships that lead to proprietary use of popular and well known brands and themes. The two major online casino software developers hold some of the top licensing deals in the industry and Playtech has only in the last year or so begun to aggressively compete for a larger licensing agreements. Exclusively themed games are one of the major factors that the online casinos consider when choosing a new software provider.