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Online Casinos Delve Into the Mobile Industry

Unibet is the latest of the major internet gambling and betting companies to make the leap into the mobile gambling and gaming industry. Mobile gambling has taken off in popularity all over Europe in the past year – with extremely strong markets in Spain and the UK. As some European countries begin to relax restrictions on online casinos and betting, the mobile gambling industry is expanding. Unibet has penned a deal with Mobenga to launch a branded mobile gambling site for the company. Mobenga develops mobile online casino gambling content and then licenses the software and mobile platform to some of the top names in the internet gambling industry.

Unibet is a Swedish gambling online casino and betting company that primarily operates in the UK market. The use of the Mobenga mobile gambling platform will allow the company to not only spread its brand, but also reach a new wave of internet gamblers – those looking for a quick game and the convenience of betting from their mobile devices – PDAs, cell phones, and the like. Although Unibet is primarily using Mobenga for the company’s well-known mobile sports betting products, Unwired Sport and Unwired Bet, the platform is open and the company will likely add new content in the coming months.

Other online casinos also operating a branded mobile betting platform include: Bwin, Expekt, Nordicbet, and others. Mobenga allows the new licensees to really build a branded site that offers the Mobenga developed mobile content, while still promoting the individual brand and integrating features of the company’s existing gambling site.