Partnership Continues in Success
The world’s leading online casino software development company, CryptoLogic,
continues to use its exclusive licensing deal with Marvel to release top-notch
superhero themed games. The big summer release for the company means that avid
internet gamblers now have access to a Sub-Mariner internet slots game. The
summer season is a traditionally slow period in internet gambling, gamblers head
to the betting shops or on vacation rather than frequenting the online casinos.
And while the internet gambling sites are able to offer innovative promotions,
the software development companies compete to release a must-play summer gaming
title that attracts the online gamblers in droves.
The licensing deal between CryptoLogic and Marvel marked an important
acquisition for the company. Many of the software development companies compete
for the top licensing deals because how positively the licensing opportunity can
boost a brand. Companies and brands like Paramount, Marvel, Tomb Raider are just
a few of the major themes that entice new gambling sites to license a developers
gambling platform. Some of the up and coming online casino development companies
have increased their brand ranking just by securing a major theme licensing deal
– Playtech for example.
The deal with Marvel has already yielded top online casino games like the
Spider-Man slots game. And although the Sub-Mariner superhero may not be quite
as mainstream as Spiderman, or the X-Men, the hero is a very prominent figure
with cult Marvel comic book readers and should generate a good amount of
interest with theme alone. The President and CEO at CryptoLogic, Brian Hadfield,
commented, “At CryptoLogic, we know there are two critical elements to online
gaming success: give players a compelling experience with a game or character
they know, or design a fresh take on a familiar concept.” The latest game
release is a success on both accounts and the Sub-Mariner slots game will be
available to at CryptoLogic licensed online casinos in the coming weeks. |