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The Challenge Online Casino Brand

Interactive television gambling fans are thrilled with the announcement that Virgin Media TV is launching a new interactive gambling channel for the company’s proprietary Challenge Jackpot brand. The new channel is Virgin’s first attempt to really bring this brand to the today’s land, television and online casino gambling industries. The new gambling channel launched just last week and is already finding an audience. Also a boost to the brand though is the endorsement of other television networks, an advantageous partnership, and a link to the online casinos.

There is no doubting the power of the virgin media brand on its own, but the new Challenge Jackpot channel that launched mere days ago will find its success through innovative partnerships and co-marketing. Initial reports on the new gambling channel indicate that several of major brand names are using the new channel as a launch into the interactive television online casino gambling industry. A few of the channel’s supporters include: Two Way Media, Bravo, Virgin1 and VMtv.

The new Challenge Jackpot station is built to not only reintroduce gamblers to the brand, but also rebuild a relationship between Virgin Media TV and the interactive television gamblers who may have left the sector of the industry for the greener pastures of the online casino gambling industry. The Managing Director at Virgin Media Television, Jonathan Webb, elaborated on the reasons behind the launch, “We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge - but also to take the relationship with our viewers to the next level of interactivity.”

And while it is still to early to note on the success of the new channel’s launch, the prestigious partnerships, innovative brand, and fun alternatives to the online casino gambling industry, GambleCraft is betting that this new channel performs well in the coming years.