Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling --- Casino News

They Want Your Business

For the online casino gamblers who may have fallen out of the habit of visiting the gambling sites and betting on sporting matches, Betfair has launched a campaign to bring back some of the company’s inactive members. The theory behind the campaign is simple: give those nations not participating in the 2008 European Football Championships a reason to continue betting at Betfair. The summer season is traditionally very slow for the online casinos and betting companies and the new campaign is designed to specifically help Betfair overcome that lull.

The campaign is called “Together We Make Summer Better” and will be implemented across all of Betfair’s land and online marketing efforts. As the Euro 2008 progressed, many gamblers in countries that lost early on lost an incentive to heat over to the online casinos to gamble. The new promotion though will feature all of the major European sporting events that are still going on this summer that are available for bettors right at Betfair.

Additionally, the Betfair Marketing Manager elaborated on why the company chose this particular advertising campaign. He notes, “The campaign allows us to collectively group what are key blue ribbon events over the summer months and reassert Betfair's value proposition.” Some of the more notable events that will be featured in the online casino betting company’s campaign include golf tournaments, the England Rugby Tour, and some major events for the European horseracing industry – these events prove that there are alternatives to betting on football matches.

The Flourish advertising and marketing agency is implementing the campaign every step of the way and advertisements are already making their way to online casino gambling portals and other venues.