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Beyond Recreational for Online Casino

Party Gaming announced just last week that the online casino gambling group was moving into the spread betting industry. As the week progressed the details of the new spread betting site have surfaced, and the new partnership with City Index looks like it will be a profitable venture for both of the companies. Party Gaming is a top name in the UK and European online casino gambling industry, and with diversified interests in internet poker, betting, and now spread betting, the company is truly looking to fully expand into all of the profitable sectors of internet gambling industry.

The new exclusive partnership with City Index will see the company with access to international financial markets and a share of the global spread betting industry. The new site follows the look and idea of all of the company’s other online casino gambling sites – PartyMarkets.com is in development and will launch soon. The recreational online betting industry is already booming all over the world, but particularly in the UK. With a successful share of the recreational betting market, the online casino gambling group chose the financial betting industry as a lucrative sector for expansion.

With few international companies in the mix right now and special incentives for UK bettors who bet through Party Gaming’s new site, industry analysts predict that this latest venture will prove lucrative. A statement from Party Gaming concerning the new spread betting site notes, "This agreement with City Index represents a bridge between e-gaming and investors. It acts as a step towards convergence.” Internationally, it seems that companies are looking toward convergence – this is certainly prominent with internet gaming companies who are constantly expanding into new sectors of the industry through acquisitions and new partnerships.