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Newspapers Want a Share Too

Swedish newspapers are fed up with the Swedish online casinos state-run gambling monopoly. Specifically, the newspapers are unable to receive ad revenue from internet gambling companies because of the state monopoly, Svenske Spel. Sweden’s major newspapers are now pushing for European Commission Charlie McCreevy to end the Swedish online casinos gambling monopoly. McCreevy is in charge of ensuring that all of the EU member states are in compliance with EU principles – but the crux of the issue is that the Commissioner has no real cause for recourse if the nations do not comply with his requests.

At this point Commissioner McCreevy has sent many threats and requests from compliance to the Swedish government to no avail. His current threats are now the only thing that McCreevy can do that has wait – bring the companies up on charges to the European Court of Justice (ECJ). With even the newspapers revolting to the Swedish online casinos gambling monopoly, Sweden will have little choice but to end the monopoly or face heavy fines and repercussions from the ECJ

The Swedish newspapers are losing streams of revenue from the competing online casinos that should be able to place advertisements in the newspaper. With Svenske Spel as the only choice for internet gambling, those related to the gambling industry do not benefit from competition and the associated benefits of competition within any industry – lower choices, better deals, and competing ad revenue.

There is no real sign of an end for this ongoing debacle in the EU – but at least by all indications McCreevy has stepped up to the plate and is beginning to exert real pressure of the state governments in violation of EU principles and how they relate to online gambling.